If you’re building a game to be a stand-alone, quality game: take all viral stuff out, would people play this game and enjoy it for an entire month? That’s the question you have to ask yourself and I think that most of the games, and most of the developers, hinge so much on the marketing and the virality side that it really takes away from their gameplay. So we make sure that our gameplay stands on its own,” he says. “The dedicated fan base is the buying fan base.”
But the viral stuff is part of the game, no? You can’t look at Parking Wars without its viral nature, can you?