I can’t even quote it as it is a collection of quotes, but I do have to comment on:
Zynga’s Mark Skaggs, formerly of EA, praised metrics as the answer to most game design problems. Much has been made about their discovery that pink was the best color for advertising Zynga’s other games, but the telling point was when Skaggs said that “if a player repeats something, it’s fun.”
I hadn’t heard that before. It’s so wrong that it is almost obvious. I ride the subway every day. It isn’t fun. I scanned every item in Metroid Prime in fear I’d miss something. It wasn’t fun. I walked A LOT in Grand Theft Auto. I drove aimlessly a lot in Far Cry 2. I scanned every planet in Mass Effect. These weren’t fun.
You know what? That explains the popup barrage you get in Farmville every time you load. A player clicked to get rid of the popup, therefore popup dismissing must be fun! So let’s give them more popups! Oh, they dismissed those too! MORE POPUPS ALL AROUND! *pop* *pop* *pop*