I’m pretty sure the NFL, NCAA, Collegiate Licensing Company, NFLPA, EA, Sony & Microsoft should all want a piece of this guy’s company considering this and other legal action. I found his site through a targeted Gmail ad above my inbox, so he isn’t being too discreet. Actually verbatim from the site:
Last year we broke into mainstream media with a bang. Our president, Brian Kaldenberg, was featured on several prominant[sic] websites including ESPN, USA Today, The Chicago Tribune and MSNBC.com just to name a few. We were also written about by the Assocaited[sic] Press and the story posted in over 100 newspapers across the nation.
So yeah, not discreet at all. Good for him though, providing a valuable service regarding a problem that the Powers That Be refuse to solve.