It’s Not Enough

If your design process is to come up with ideas that “sound like they would be fun”, it’s not enough.

If your design process is to categorize the various types of consumers that exist and then create the first thing that would satisfy that stereotypical archetype, then it’s not enough.

If your design process is cultivated to narrow down the number of people who question your decisions, then your creative effort is not enough.

If you think that design process terminates with a document that lists why your ideas are fantastic, then your efforts are most certainly NOT ENOUGH.

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